Job Description

Company Description

The City of Lancaster, Pennsylvania, is a vibrant and thriving community covering 7 square miles with a population of 60,000 residents. Known for its rich history and cutting-edge arts scene, Lancaster City prides itself on its safe and welcoming neighborhoods that encourage entrepreneurship and investment. The city values the cultural, ethnic, and diverse identities of its residents and visitors, creating a dynamic environment for all. Located within driving distance of major cities like Washington DC, Baltimore, Philadelphia, and New York, Lancaster offers both a rich local experience and easy access to urban amenities.

Role Description

This is a full-time on-site role for a Bureau Chief of Tourism and Promotions located in Lancaster, PA. Reporting to the Director of Neighborhood Engagement, the Bureau Chief of Tourism and Promotions is responsible for the strategic planning, development, implementation and evaluation of tourism and promotions initiatives in accordance with city policies and best practices. Work plan involves planning and coordinating tourist attractions to market the City of Lancaster, PA in conjunction with the Tourism Master Plan. The position requires implementation of marketing programs designed to increase the economic impact for the City of Lancaster. It involves developing, promotions, organizing and coordinating events and activities in support of efforts. This position requires a high-level interaction and collaboration with local, county, and state government and destination marketing organizations to market the region.

Examples Of Essential Duties

• Implement a ten-year tourism strategic plan for the city, coordinating with other local and regional organizations and programs, neighboring counties, and the State Office of Tourism. 
• Coordinates programs and activities with other tourism organizations and associations such as Discovery Lancaster, Lancaster City Alliance, and PA Restaurant and Lodging Association and other Destination Marketing Organizations, (DMO.
• Identify and maintain strategic internal partnerships to include Department of Public Works, Community Planning and Economic Development, Public Safety, and the City’s Communications Team on brand development and strategic communications planning.
• Direct the Lancaster Office of Promotions Advisory Board and serves as liaison to private industry, government agencies and other organizations on tourism matters; provide local businesses with information of marketing opportunities.
• Develop and implement an annual tourism marketing plan for the city with measurable goals and objectives and specific strategies related to target markets, communication tactics, positioning and branding. The marketing plan should include a budget and annual evaluation of the success of the plan (ROI, changes in visitor spending and volume, website inquiries, revenue generation for example.)
• Prepare and administer bureau budget, track expenditures and prepare annual and monthly report of activities. Work closely with the City of Lancaster Advancement Team to develop funding opportunities related to tourism initiatives
• Direct the Welcome Center and Lancaster Office of Promotions staff, including training, evaluating, and recruiting staff. Identify and facilitate staff development opportunities to ensure awareness of current trends. 
• Facilitate creation of special events designed to attract visitors; maintain contact with area attractions and tourist/visitor services. Trouble shoot operational logistic to ensure seamless coordination with internal and external stakeholders.

Qualifications

• Strong Analytical Skills and Budgeting experience
• Excellent Writing abilities and creative skills
• Understanding of local Politics and ability to interact with political entities
• Experience in Training and managing staff
• Proven leadership and organizational skills
• Bachelor’s degree in Public Relations, Marketing, Tourism, Event Management, Hospitality or a related field
• 6+ years of experience in the tourism industry is a plus
• Excellent interpersonal and communication skills

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